Global Yoga Mat Market Research Report 2017 to 2021 provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets and materials, capacities and technologies, and on the changing structure of the Yoga Mat Market.
Companies Mentioned are Barefoot Yoga, Gaiam, JadeYoga, Manduka
The global Yoga Mat market consists of different international, regional, and local vendors. The market competition is foreseen to grow higher with the rise in technological innovation and M&A activities in the future. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.
Major points covered in Global Yoga Mat Market 2017 Research are:-
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global Yoga Mat market?
- What are the key market trends impacting the growth of the global Yoga Mat market?
- What are the challenges to market growth?
- Who are the key vendors in the global Yoga Mat market?
- What are the market opportunities and threats faced by the vendors in the global Yoga Mat market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global Yoga Mat market?
This independent 76 page report guarantees you will remain better informed than your competition. With over 150 tables and figures examining the Yoga Mat market, the report gives you a visual, one-stop breakdown of the leading products, submarkets and market leader’s market revenue forecasts as well as analysis to 2021.
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Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Yoga Mat in these regions, from 2012 to 2021 (forecast), covering Americas, APAC and EMEA.
The report provides a basic overview of the Yoga Mat industry including definitions, classifications, applications and industry chain structure. And development policies and plans are discussed as well as manufacturing processes and cost structures.
Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specifications, sales, market share and contact information. What’s more, the Yoga Mat industry development trends and marketing channels are analyzed.
Commenting on the report, an analyst from MIR’s team said: “The latest trend gaining momentum in the market is increasing focus on the use of sustainable raw materials. The increasing popularity of yoga and fitness has triggered the growth of the sales of yoga clothing and accessories worldwide. The manufacturers are focusing on using natural and recyclable raw materials for the yoga mats, which are biodegradable to avoid any negative impact on the environment.”
According to the report, one of the major drivers for this market is rising popularity of yoga. Yoga is an ancient form of Hindu spiritual discipline that originated in India. It involves meditation, breathing exercises, and several body postures that promote health and provide relaxation. In recent years, yoga has gained significant popularity in Western countries, particularly in North America. The popularity of yoga in the US and Canada is increasing.
Further, the report states that one of the major factors hindering the growth of this market is inconsistent pricing of raw materials. Manufacturers are exposed to risks arising from price changes for raw materials used in the manufacturing of yoga mats. Changes in the prices of raw materials or commodities considerably affect the profit margins of manufacturers. Rubber and plastic are the basic raw materials used in the manufacturing of yoga mats.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The research includes historic data from 2012 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The report will make detailed analysis mainly on above questions and in-depth research on the development environment, market size, development trend, operation situation and future development trend of Yoga Mat on the basis of stating current situation of the industry in 2017 so as to make comprehensive organization and judgment on the competition situation and development trend of Yoga Mat Market and assist manufacturers and investment organization to better grasp the development course of Yoga Mat Market.
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