The US Trade Show Market: Size, Trends & Forecasts (2017-2021) provides analysis of the US trade show market, with detailed analysis of market size and growth, and global share of the industry.
The report also profiles key market players such as Emerald Expositions Events, Informa Exhibitions, UBM, RELX Group (Reed Exhibitions) on the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.
This report provides a detailed analysis of the Trade Show market with description of market sizing and growth, segmentation of market by products & services and major markets, top market players etc. The report recapitulates the factors that will be responsible for the growth in the market in the forecasted period.
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Essential points covered in Global Trade Show Market 2017 Research are:-
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global Trade Show market?
- What are the key market trends impacting the growth of the global Trade Show market?
- What are the challenges to market growth?
- Who are the key vendors in the global Trade Show market?
- What are the market opportunities and threats faced by the vendors in the global Trade Show market?
- What are the key outcomes of the five forces analysis of the global Trade Show market?
This independent 57 pages report guarantees you will remain better informed than your competition. With over 170 tables and figures examining the Trade Show market, the report gives you a visual, one-stop breakdown of the leading products, sub market and market leader’s market revenue forecasts as well as analysis to 2021.
Furthermore, the report provides a detailed analysis of the global Trade Show market with analysis of market size by value and volume. Along with this, an analysis of penetration rate and the average revenue generated per user (ARPU) in the market has also been done.The report also includes a detailed analysis of the global Trade Show market by countries, comprising of its market by value, volume, ARPU and penetration rate.
An event is something that occurs at a given place and time for a reason with someone or something involved. Event marketing defined as a promotional strategy that involves face-to-face contact between companies and their customers at special events like shows, conferences, and activity centric event like sports event. The events can be broadly classified on the basis of medium such as: Online Events and Physical Events.
Online events provides a medium to connect exhibitors and customers through an electronic interface or online interface. The common types of online events include webinars, virtual events, and live streaming events.
Physical events or Offline events require physical interaction between the exhibitors and attendees. The various physical events are: Tradeshows, Conferences, Seminars and Breakfasts, Lunches & Dinners Events.
Trade shows refers as the physical events, provides a platform or forum where companies in a specific industry gather to exhibit their products and services. The motive of trade show is to generate leads, make contacts and connections, and grow distribution channels.
The tradeshows can be categorized on the basis of the industry verticals such as: Gifts, Home & General Merchandise, Sports, Design & Construction, Technology, Jewelry and other trade shows.
The US trade show market is expected to increase at high growth rates during the forecasted period (2017-2021). The US trade show market is supported by various growth drivers, high GDP growth in the US, digitization of trade shows, increasing net footage, etc.
The Trade Show market is expected to increase due to growth in GDP per-capita, international tourism, etc. Yet, the market faces some challenges such as, global economic downturn, high probability of terror attack, etc. The global Trade Show market is expected to grow at a healthy rate during the forecast period (2017-2021). The growth is expected on account of many factors, such as an increase in disposable income, increasing international inbound and outbound tourism and aging demography.
However, the market also faces some challenges, which includes increase in the number of terror attacks, heavy taxes imposed on the tour operators and seasonality dependence. Digital travel, evolution of eco-tourism and rise of adventure tourism are some of the latest trends in the global Trade Show market.
The report provides a basic overview of the Trade Show industry including definitions, classifications, applications and industry chain structure. And development policies and plans are discussed as well as manufacturing processes and cost structures.
Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specifications, sales, market share and contact information. What’s more, the Trade Show industry development trends and marketing channels are analyzed.
The research includes historic data from 2012 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The report will make detailed analysis mainly on above questions and in-depth research on the development environment, market size, development trend, operation situation and future development trend of Trade Show on the basis of stating current situation of the industry in 2017 so as to make comprehensive organization and judgment on the competition situation and development trend of Trade Show Market and assist manufacturers and investment organization to better grasp the development course of Trade Show Market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.