Home News Haptics Market Competitive Analysis based on types and application for 2017

Haptics Market Competitive Analysis based on types and application for 2017


Global Haptics Market Research Report 2017 to 2021 provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets and materials, capacities and technologies, and on the changing structure of the Haptics Market.

Companies Mentioned are AAC Technologies, ALPS ELECTRIC, Atmel, Immersion, Analog Devices, Cypress Semiconductor, Daesung, Dongwoon Anatech, Fairchild, IMAGES, Microchip Technology, Methode Electronics, SMK, and Texas Instruments.

The global Haptics market consists of different international, regional, and local vendors. The market competition is foreseen to grow higher with the rise in technological innovation and M&A activities in the future. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Major points covered in Global Haptics Market 2017 Research are:-

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global Haptics market?
  • What are the key market trends impacting the growth of the global Haptics market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global Haptics market?
  • What are the market opportunities and threats faced by the vendors in the global Haptics market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global Haptics market?

This independent 84 page report guarantees you will remain better informed than your competition. With over 150 tables and figures examining the Haptics market, the report gives you a visual, one-stop breakdown of the leading products, submarkets and market leader’s market revenue forecasts as well as analysis to 2021.

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Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Haptics in these regions, from 2012 to 2021 (forecast), covering Americas, APAC and EMEA.

The report provides a basic overview of the Haptics industry including definitions, classifications, applications and industry chain structure. And development policies and plans are discussed as well as manufacturing processes and cost structures.

Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specifications, sales, market share and contact information. What’s more, the Haptics industry development trends and marketing channels are analyzed.

Commenting on the report, an analyst from MIR’s team said: “One trend in the market is evolution of smart material actuator technologies. The evolution of smart material actuator technologies, such as electrostatic, dielectric EAP, EMP, and piezo ceramic, have enabled vendors to improve the touch of a screen to emulate different textures. Electrostatic-based haptics feedback allows vibration to be felt only at specific points where the user touches the screen.”

According to the report, one driver in the market is introduction of ultrasonic haptics technology. Ultrasonic haptics technology is an advanced form of haptics technology that enables users to touch and feel virtual objects, and receive tactile feedback. Developers of the ultrasonic haptics system can deliver various haptics feedback and virtually tactile shapes via ultrasonic waves by pulsing the feedback of the ultrasonic waves or altering their modulation frequency. This technology was developed by Ultrahaptics, a start-up company, in September 2016, and the company was awarded its patent recently.

Further, the report states that one challenge in the market is slower adoption rate with the short product lifecycle. Low awareness among end-users regarding haptics and its benefits is a challenge for vendors. Automotive OEMs looking to incorporate haptics into their products are unsure if the technology will be a major differentiating factor. Haptics is not a major buying criterion for consumers, and even automotive OEMs do not market this technology extensively. The most important buying criteria for consumers include the price of the car, engine specifications, and standard features such as climate control and infotainment systems.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The research includes historic data from 2012 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The report will make detailed analysis mainly on above questions and in-depth research on the development environment, market size, development trend, operation situation and future development trend of Haptics on the basis of stating current situation of the industry in 2017 so as to make comprehensive organization and judgment on the competition situation and development trend of Haptics Market and assist manufacturers and investment organization to better grasp the development course of Haptics Market.

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